Interview: Chichinabo Inc.
Designers Patricia Lázaro (fashion) and Miguel Sánchez Lindo (graphic) co-founded Chichinabo Inc. a project that seeks to restore traditional aesthetic themes, usually neglected by ancient or tasteless. We met with them to know more about their project and its particular view of the world. Here is what we talked about:
Chichinabo Inc. is a interesting name, what made you choose it?
Although many people understand our name to be a kind of dirty joke with the words chichi (fanny) and nabo (prick) and they find it quiet funny it has nothing to do with that. We chose such a really traditional Castillian word because it showed perfectly the concept with which we wanted to work. Chichinabo actually comes from the name given to stews made from chicha (meat) y nabo (turnip) and it means something of little importance. We liked the expression “ésto es de chichinabo” and we used it a lot, so when it came to the point of choosing a name we didn’t doubt it.
Tell us a little about your concept.
Our brand works with certain characteristics of Spanish popular culture which are considered to be lacking good taste. We want to recuperate traditional themes and aesthetics which are usually underrated for being old fashioned. We use knickknacks, all that which is chichinabo, or even things that due to there day-to-day character are often passed by and forgotten, to create small collections of artisanal products that gives a new role to that which seems to have been condemned to disappear. Our first collection, “Gracias por su visita” (Thank you for coming), was dedicated to all those “bares de viejos” (old peoples bars) of Madrid, which are, sadly, on the bring of extinction; and this last collection, “La Manga-Napoli” is dedicated to Mediterranean cruise ships. Basically, we want to look into our roots and support Spanish industry with our productions.
What brings together a fashion and a graphic designer?
I was getting tired of the fashion world and decided to change direction. I specialized in Textile and Surface Design which opened my eyes to a world beyond sizes, fixed seasons, and trendy restrictions… due to this Miguel discovered new mediums on which to apply his illustrations.
The Mercado de San Miguel is one of Madrid’s icon. Your work for souvenirs blends both the market’s essence and chichinabo’s concept. What inspired you?
We got inspiration from real markets. Those to which you go with your checkered trolly and have to wait turn.
What “forgotten” object would you like to bring back through your designs?
Without doubt we would love to see appear once again the couple made up of the table lighter and the cigar box. They were beautiful objects and a nice gesture on part of any host.
What are your next projects?
We are collaborating with Sal y Laurel, a Galician company specialized in selling seafood on the internet. After summer we shall put out a collection of Riveiro drinking bowls inspired on the traditional forms of fishing for seafood.
If you could chat over coffee with any designer, dead or alive, who would that be?
If it had to be with just one designer we would choose Manolo Prieto. A great Spanish designer and creator of a grand icon, the Osborne bull. But, in any case, what we would really love would be to meet with anonymous craftsmen of different fields so that they could show us the secrets of their trades so as to recuperate all that knowledge which seems inevitably destined to disappear.
Their products will be available on our shop very soon.